The Positioning Sprint

1,547+ Breakthroughs

Get crystal-clear on your offer and unique positioning in 14 days.

Know exactly what to sell, who to sell it to, and why they should buy. 
For independent experts — consultants, coaches, specialists and creators — ready to attract premium clients with clarity. 
 

High Converting Frameworks

Template Library

$300M in Tracked Sales

Book a Free Clarity Session

BRENDAN DELL

The $1B Pitch

Masterclass

An 8-step framework

Build your sales or investment pitch using the same techniques as Drift, Data Domain, Gong, Slack, and Salesforce.

1B pitch case studies
Step-by-step guidance
5 templates to harness
Get Instant Access Now

Where These Positioning Frameworks Were Battle-Tested
Now powering clarity and premium clients for independent experts.

Clarify your message. Convert more. Scale faster.

A clear message aligns your offer, your content, and your sales process. It's the single biggest accelerator of clarity, confidence, and revenue. 
Here's how the 14-day Sprint works:

Week 1 — Positioning & Offer Clarity

We mine your experience, strengths, and existing traction to define your ideal buyer, extract your value, and shape a compelling offer that drives premium demand.

Week 2 — Messaging & System Installation

We craft your core message, refine your outreach scripts, and install the brand frameworks you’ll use for both inbound and outbound growth. You’ll walk away with the clarity and language needed to attract premium clients consistently.

The Result

Stop thrashing, second-guessing, and wondering what your “best offer” should be.
Leave with a crystal-clear offer, a message that lands, and a system you can use immediately.

The Positioning Sprint eliminates overwhelm, so you can stop chasing every shiny object —and start scaling the right one.

If You Can't Say it Clearly, You Can't Sell It

Most experts, specialists, and consultants can't clearly answer:
Who do you help?
How do you help them? 
Why you, not someone else? 

In language that a 5th grader could understand.

Your question. Can you?

This lack of clarity leads to thrashing, second-guessing, and stalled momentum.  

Built for:

Consultants
 
Coaches & Creators
 
Experts & Specialists
 

Built for:

Founders

VC's

Product Managers

Marketers

Consultants

The Messaging Framework That Ends Overwhelm

If your business feels chaotic, unfocused, or like it’s pulling in too many directions — it’s not a strategy problem. It’s a story problem.

This is the same clarity framework I’ve used with 1,500+ consultants, founders, and growth teams to help them stand out, focus fast, and move forward with confidence.

Your Instructor 

Brendan Dell

I’m an author and advisor who has worked with more than 100 leading technology brands to help them hone positioning, messaging, and GTM strategies. I’m bringing lessons learned here to you. 

What You'll Walk Away With 

Every Sprint is delivered live, in a fast-moving workshop format. You’ll get clarity in hours (not months), and walk away with the critical narrative assets that unlock traction — built with you, in real-time.

  • Live strategy workshops (clarity in hours, not months) 
  • Clarity Deck: who you help, how, and why it matters
  • Strategic messaging map: promise, proof, positioning
  • Narrative asset: homepage rewrite, pitch, or sales deck
  • Packaging and pricing review: offer clarity = conversion
  • Templates: outreach scripts, proposals, brand flywheel plan
  • Session recordings: you can revisit at any time
 

Recommended by Top Leaders


"Holy f*ck.
I think it's working. Pretty sure I have 5 meetings this week...Just got a verbal commit on a 10K POC off a warm referral."

 

- Ammanuel Selameab, CEO, Accrue


"We launched last week.
Early results: Pipeline: $2.4mm, Closed -
Won: $286k. Woot!"
 

- Cody Duke, ABM Manager, App Annie (now Data.ai)


"Brendan is one of the brightest minds working in marketing today."

 

- Bill Kent, Marketing Executives, UserTesting, Act-On, 6Sense


"Your advice has been invaluable."

 

- Sam Bizri, Founder & CEO, Zeconomy


"A true thought partner."
 

Kristina McMillan. Vice President, TOPO


“One engagement generated 8 figures in pipeline and 30,000 leads. Don’t hesitate, make the investment.”

 

Myllisa Patterson, Senior Director of Event Cloud, Cvent


“Our program launched a few months ago and is performing incredibly well. We’re seeing some great incremental app volume and now a decent amount of incremental go-live properties as well.”

 

- Zach Leonardi, Senior Manager Campaigns, Expedia Group


"Brendan, I just took your CXL Positioning course and wanted to say a huge thanks for putting this together. I learned a lot and can't wait to try it out on clients!"

 

- Mark Leach, B2B SaaS Conversion Copywriter & Messaging Strategist


"Brendan, I love your course. I love the market of one framework you taught in the class. It's not easy to fill up the whole worksheet but you definitely gave me a powerful tool to rethink my positioning. Thank you!"

 

- Eddie Lee, Marketing Consultant, Synergy Marketing Technology Limited

Delivering Real Results to Solopreneurs Like You 

The ROI

 
When your positiong is clear, everything in your business improves—your confidence, your outreach, your close rate, and the caliber of clients you attract.
 
Almost every client who completes this Sprint sees both an immediate increase in clarity and a meaningful financial return.
 
Most recoup their investment with their first new client.
 
Many far exceed it. This is the power of having a message that finally lands.

 

 

Schedule Your Clarity Call

A focused 20-minute conversation to assess your current positioning, identify the biggest opportunities in your market, and determine whether the Positioning Sprint is the right next step.
 
Schedule Your Clarity Call