Nuance Communications
About Nuance Communications
- Software & tech (thank them for voice recognition on your phone)
- Revolutionizing customer experiences for top brands across the globe
- $1.949B in revenue
- Bad ass team of marketers, solution experts and product managers who I adore.
- Goals: Lead their market, drive more preditable leads and sales, consistently exceed lead and pipeline goals.
The Highlights
- More than 150+ campaigns created together over 4+ years
- Record breaking promotions & award-winning campaigns
- 1,000s of MQLs
- 100s of SALs
- Key meetings with Fortune 500 accounts
- Marketing Automation: Eloqua
- Interactive Content: Ion Interactive
- Project Types: Demand generation, webinars, eBooks, whitepapers, infographics, lead nurture programs, account based marketing programs, interactive content, digital ads, go-to-market strategy, channel strategy
Selected Campaigns
The Anatomy of Voice Biometrics
Part of a larger effort including a whitepaper, ads, nurture campaign and more. Though we ultimately went a different direction with our final design, I love the way this infographic walks you through the science behind this wild technology.
Who knew your voice was 1 in 7,000,000,000?
The 5 Imperatives of Customer-Winning Self-Service Selected Campaigns
This 5 eBook series, and the associated emails, ads, and demand generation programs ran nearly a year and drove thousands of MQLs as well as opportunities with key accounts (names I wish I could share here, but unfortunately cannot).
What do Customers Want?
A Growing Appetite for Customer Communications
One of our early projects, this campaign introduced the new tactic of “text” style snippet emails rather than the traditional HTML. We also created webinars, whitepapers, emails, and other content across three industry segments: utilities, healthcare, financial services.
The Results
- KPI Goal: 300 MQLs, 62 SALs
- Stretch Goal: 500 MQLs, 125 SALs
- Actual: 946 MQLs, 139 SALs
- American Marketing Association Award Winner
Email Example from the Campaign
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