ProShip by NEOPOST
About ProShip by Neopost
- Revolutionary shipping software and packing technology
- CVP-500 automated fit-to-size packing solution is the first machine of its kind
- Supports 34 of the Top 500 largest retailers in the world
- Marketing Automation Platform: Act-On
- Goals: Maximize ROI of instance, employ best practices, set appointments with hard to crack Top 500 retailer accounts
The Highlights
- Audited Act-On instance to ensure technical and strategic best practices employed
- Implemented proven 5 step campaign planning process to drive maximum results from every campaign.
- Implement Text style emails vs HTML to accelerate conversions.
- Multivariate testing on 16+ email combinations to determine highest performing messages for the market.
- Role based segmentation maximized relevance and quality of response.
- First Campaign Result: Landed 5 sales meetings with senior executives at Top 500 retailers including Barnes & Nobles, Lush and others. Work continues today.
Email Examples
The “pick the plums” tactic drove 3 appointments from email one.
The “power forward” tactic drove the next two.
Simple text style emails often drive the highest engagement and conversions.
High conversion HTML case study emails nurtured through the buyers from from Discovery to Proof to Action.
Get growth frameworks
Get interviews, frameworks, and case studies from the brightest minds in Saas direct to your inbox.
