“I struggled to figure out how to differentiate my design business and where to focus. This course gave me the clarity I needed!”
- Stefani K
Founder
Two Creeks Design
"Holy f*ck. I think it's working. Pretty sure I have 5 meetings this week...Just got a verbal commit on a 10K POC off a warm referral."
- Ammanuel S
Founder
Accrue
“"We launched last week.
Early results: Pipeline: $2.4mm, Closed -
Won: $286k. Woot!"”
- Cody D
Marketing Leader
AppAnnie
The Story Selling Masterclass is a proven framework to create clear messaging that sells. If you struggle to explain what you do or why you're unique, this is the course for you.
Fit in and Fail
Seth Godin said it best, “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.”
Your question, do you stand out?
Learn step-by-step how to get recognized and sought after for your unique talents (even if you’re not sure what they are).
Let me Take You Step-by-Step Through the Process I Use to Clarify Messaging for Top Brands
It's simple, proven, and will give you everything you need to clarify and deploy your message.
Welcome to Story Selling
Meet your instructor and discover one of the most powerful frameworks for sales and marketing.
🔳 Why people hate to be sold but love stories
🔳 The secrets of great positioning
🔳 Roadmap to clarity on niche, specialization, messaging, and more
What You'll Learn
How you'll differentiate your business with Story Selling
🔳 Understand the role of messaging and positioning
🔳 Discover the 8 elements of an effective messaging strategy
🔳 See how we'll apply these elements to your website, sales pitch, and content strategy.
Downloads: Workbooks and Templates
Download the Story Selling workbooks and templates that will guide your journey.
🔳 Complete Story Selling workbook
🔳 Ideal customer worksheets
🔳 "Jobs to be done" worksheets
🔳 Persona builders
🔳 High conversion website wireframe
🔳 High conversion LinkedIn profile frameworks
Why Traditional Selling Keeps You Stuck
No one likes to be sold, everyone likes to hear a great story.
🔳 Why the company story is the company strategy.
🔳 It's not what you sell, it's how you sell it.
🔳 Why old tactics don't work, and what does.
Bonus Module: The Market of One Model
Discover a proven framework to scale a freelance or consulting business from zero to 7-figures.
🔳 The predictable model for growing a freedom based freelancing business
🔳 Why I believe this is the best model to thrive in a modern economy
The 8 Elements of Your Story
Learn the ingredients that create effective messaging.
🔳 The 8 elements of the framework
🔳 An introduction to each
Identify Your Ideal Customer
Cut through the confusion and learn a precise framework to identify your ideal customer.
🔳 Two core elements to define
🔳 Factors that define who they are and what drives them
🔳 Introduction to the "jobs to be done" framework for identifying customer needs
🔳 Examples in action
Define Your Key Promise
Learn why you must focus on customer problems not your unique skills or features.
🔳 Discover why most companies define their key promise incorrectly
🔳 How to zero in on the biggest problem you solve
🔳 Position as "must-have" vs "nice-to-have"
Creating Urgency
How to create a message that compels immediate action
🔳 The role of conflict in stories
🔳 Identifying a problematic current way and status quo
🔳 Case studies to inspire your own work
Build Your Product or Service Message
The secret of effective messaging is focusing on THEM not YOU.
🔳 Position your product
🔳 Identify the key message
🔳 Get clarity on exactly who you help and how
Advanced Tactics
Learn the advanced tactics I use with billion dollar brands to create market-moving outcomes.
🔳 The 3 "demand types" and how they will influence your sales strategy
🔳 The value of "naming a change"
🔳 How villains can catalyze an industry
Transform Your Story into a High Conversion Website
Use a proven template to translate your story into a powerful, yet simple, website.
🔳 Why simple sites convert best
🔳 Exactly how to structure your website
🔳 Plug and play template to follow
🔳 Case studies to show you what works and what doesn't
The 3 Stages of an Effective Sales Process
Close 80% of clients using this framework.
🔳 How to lead discovery meetings (with templates & checklists)
🔳 How to lead a second meeting (with templates + checklists)
🔳 How to lead a proposal meetting (with templates + checklists)
Build a High Conversion Sales Story
Translate your story into sales success.
🔳 Put all the pieces together
🔳 How and when to use your story
🔳 Case studies of success
Build a High Conversion LinkedIn profile
Transform your profile into a powerful sales tool.
🔳 Exactly how to structure your profile
🔳 Headline formulas
🔳 Stand out in the feed and effortlessly drive leads
Learn to Enjoy Your New Found Freedom
Learn to truly enjoy your success without fear (whatever your definition).
🔳 From 7 figures to 8 (if you desire)
🔳 Realizing your version of success
🔳 Living a free lifestyle—mentally and physically—while building your business
BONUS: 1:1 Personalized Roadmap
🔳 We’ll meeting to establish your 30, 60, and 90 day action plan
🔳 It will be a rock solid plan to reach your goals
🔳 This is a $2K value yours free as a founding member
SPECIAL OFFER: Lifetime Access to the Community
🔳 Now you’re never in this journey alone
🔳 Normalize success
🔳 Take inspiration from those ahead of your, and help those behind you
What My Clients Say
"Holy f*ck. I think it's working. Pretty sure I have 5 meetings this week...Just got a verbal commit on a 10K POC off a warm referral."
- Ammanuel Selameab, CEO, Accrue
"We launched last week.
Early results: Pipeline: $2.4mm, Closed -
Won: $286k. Woot!"
- Cody Duke, ABM Manager, App Annie (now Data.ai)
"Brendan is one of the brightest minds working in marketing today."
- Bill Kent, Marketing Executives, UserTesting, Act-On, 6Sense
"Your advice has been invaluable."
- Sam Bizri, Founder & CEO, Zeconomy
"A true thought partner."
- Kristina McMillan. Vice President, TOPO
“Don’t hesitate, make the investment.”
- Myllisa Patterson, Senior Director of Event Cloud, Cvent
“Our program launched a few months ago and is performing incredibly well. We’re seeing some great incremental app volume and now a decent amount of incremental go-live properties as well.”
- Zach Leonardi, Senior Manager Campaigns, Expedia Group
"Brendan, I just took your CXL Positioning course and wanted to say a huge thanks for putting this together. I learned a lot and can't wait to try it out on clients!"
- Mark Leach, B2B SaaS Conversion Copywriter & Messaging Strategist
"Brendan, I love your course. I love the market of one framework you taught in the class. It's not easy to fill up the whole worksheet but you definitely gave me a powerful tool to rethink my positioning. Thank you!"
- Eddie Lee, Marketing Consultant, Synergy Marketing Technology Limited
FAQ
How long do I get access?
Should I invest if I’m still working full time?
Should I invest if I have no work experience?
Will it work for my skill set?
Will this work if I’m a coach?
Is there a guarantee?
The ROI
This course will pay for itself in one, single client engagement at a conservative 100x ROI.
You will turn $99 into hundred of thousands.
The 10X Guarantee
If you don't feel the insights shared deliver a 10X return on both your time and money, simply request a refund within 30-days, and we'll refund you no questions asked.
Start Earning 6 or 7 Figures NowAll The Tools You Need To Build A Successful Online Business
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