How to Build a Market-Leading Brand: Growing AppsFlyer from Start-Up to 1,000 Employees with Ran Avrahamy

Ran Avrahamy is the CMO at AppsFlyer, the leading mobile attribution and marketing analytics platform. Before joining AppsFlyer, Ran was the Co-Founder and VP of Marketing and Products at Scringo, which allowed native apps with social and communication capabilities to become more than a pipedream but a reality. For more than 13 years, Ran has worked in various marketing and business development roles, including helping startups grow

In this episode…

The market is like artificial intelligence: consistently growing and evaluating its potential to accumulate more data—and produce more results than ever before. It can be hard to keep up with the new trends, whether you support the mid-market or not. But it’s not impossible: it merely requires prioritization, consistency, and re-evaluation at every point of contact. 

Ran Avrahamy has shown the world that market fit and consistency are some of the key elements in success. By using one of Ed O'Keefe's principles of Time Collapsing in the early days of AppsFlyer, Ran skipped the lesser points of AppsFlyer marketing campaign to fine-tune what makes their product stand out: their ability to pivot creatively.  

In this episode of The Hook, host Brendan Dell sits down with Ran Avrahamy, CMO of AppsFlyer, as they discuss data attribution, the purpose of marketing, and the importance of consistency. Ran emphasizes building a brand that lives up to its name and the beauty of making connections. He also shares his thoughts on how marketers can take their campaigns to the next level. What to find out how? Keep listening!