Inside HubSpot's Narrative Strategy with PM Lead Marcus Andrews

Marcus Andrews is the Product Marketing Group Lead for Marketing Hub at HubSpot. During his time at HubSpot so far, he has designed narratives, created go-to-market strategies, and launched various products. Before HubSpot, he brought AdWords and YouTube products to market while working at Google. Marcus was also part of the team that grew Wildfire, which was acquired by Google in 2012.

In this episode…

Creating your own marketing strategy can be an uphill battle. Not only are you fighting against old beliefs, but you are also pushing against the current narrative. At the end of the day, the world is changing and becoming a more data-driven society; we need to adapt to survive. Marcus Andrews, the Product Marketing Group Lead for Marketing Hub at HubSpot, believes in creating narratives and the ability to change your consumers' minds. 

Marcus Andrews says out with the old template of selling a product and in with the new process of crafting stories to give life to those products. The Product Marketing Group Lead for HubSpot’s Marketing Hub sits down with Brendan Dell to discuss why so many companies miss out on marketing opportunities. Marcus delves into what makes a narrative successful and how to create a unique voice. Keep listening.