How CMO Sarah Stansberry Messages in a Crisis

Sarah Stansberry is the Chief Marketing Officer of DTN, where she uses her expert knowledge of implementing demand generation solutions, leveraging digital resources, and driving market initiatives to help consumers all around the world. 

Sarah has held multiple roles in marketing for the last two decades, working with companies like Click Commerce, AccuData Integrated Marketing, LexisNexis Risk Solutions, and Equifax. She has used her talents to strengthen stakeholder engagement, demonstrate marketing leadership, and to optimize marketing effectiveness globally.  

In this episode…

What you do today will affect your tomorrow, there has never been a more accurate statement for the state of the business world today. As we see companies toss their employees to the wind and ad campaigns take a nosedive, it reminds us of the uncertainty of the future. And it also highlights the fact that  what we truly desire is for leaders to step up and be that guiding light in the midst of a crisis. And Sarah Stansberry, Chief Marketing Officer of DTN, uses her years of leadership and talent for optimizing and marketing to connect with her team and her customers on a personal level that has begun to make an impact. 

Join us in this week's episode of The Hook with host Brendan Dell as he interviews Sarah Stansberry, Chief Marketing Officer of DTN, as she discusses how to reframe your business model to highlight empathy into your communication strategy. Tune in as she discusses how she supports her team as a leader, how to leverage struggles and ideas to serve as an inspiration for your messaging, and why the intention behind your message is very important when reaching out to clients during a crisis.