How to Scale and Exit an EdTech Start Up with Peter Bencivenga
Tune into this episode of Billion Dollar Tech, to find out the three most important components of a go-to-market strategy, what Peter looks for when entering into an acquisition, and the best way to develop and execute your exit strategy.
“I think a lot of people sometimes shy away from entrepreneurship later in their career. They’re more secure and so forth, but I actually think that’s where a lot of the big winners come from, Because you actually know the industry, you know the people, and you know what the problems far more intimately than you can looking from the outside in.” (3:52-4:11 | Brendan)
“If we fail, life is not over. You leave a lot of security behind, but that’s an entrepreneur. It’s not secure. You’re the risk taker. You’re the ones that are actually building great, passionate businesses.” (6:57-7:10 | Peter)
“Am I saving them time, am I saving them money, or am I improving outcomes? Those are the three things at EdTech, you could really build any product on.” (17:22-17:30 | Peter)
“Day one is the passion, right? You really want to solve a problem. If all of a sudden you’re solving a problem and thinking about an exit, you’re not passionate.” (37:46-37:54 | Peter)
“Build a great product that solves a pain point, and make sure you can explain it to a ten-year-old (40:29-40:35 | Peter)
“You have to show, ‘Here is where you’re currently at, but let me show you the future. And wait–here’s where you’re currently at, but let me show you the future.’ So, you have to show that side by side.” (58:20-58-31)
Connect with Brendan Dell:
Buy a copy of Brendan’s Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926
Connect with Peter Bencivenga:
Watch Peter’s recommended talk, The Secret Structure of Great Talks by Nancy Duarte: https://www.ted.com/talks/nancy_duarte_the_secret_structure_of_great_talks?language=en
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