Follow your ENERGY: How Wes Bush Helped Found the Product-Led Movement (and how you can start a movement of your own)
Wes Bush is one of the pioneers of the product-led growth movement--an end user focused growth model that relies on the product itself as the primary driver of acquisition, conversion, and expansion.
It's the secret of companies like Hubspot, Slack, Calendly, Dropbox and many many more. In this episode, we talk to Wes about the strategies he used to help define and evangelize this category, and how we can use his principles to define a product category and movement of our own: How Wes Bush Helped Found the Product-Led Movement (and how you can start a movement of your own)
About Wes Bush
Wes Bush is the bestselling author of "Product-Led Growth: How To Build a Product That Sells Itself." He's also the founder and CEO of ProductLed (they're hiring!).