Rand Fishkin on growing Moz from $0 to $30MM: Lessons, Mistakes, and Painfully Honest Insights

Rand Fishkin is the Co-Founder and former CEO of Moz, author of Lost and Founder: A Painfully Honest Field Guide to the Startup World, and currently founder and CEO of SparkToro. Join us to hear Rand share his story, as well his insights on what’s effective in growing companies today: Rand Fishkin on growing Moz from $0 to $30MM: Lessons, Mistakes, and Painfully Honest Insights.

In this episode:
• Why SEO is no longer as effective at growing a business?
• How Rand Fishkin grew Moz from an SEO blog to a million-dollar software company?
• The goal behind Rand’s company, SparkToro.
• The marketing techniques that Rand uses to successfully promote SparkToro.
• Rand debunks some common myths from marketing and startup spaces.
• The critical importance of brand.
• Rand’s thoughts on “blitzscaling”.
• The modern alternative to SEO: episodic content.
• Rand’s three-part process for deciding which marketing channels will work best for his business.
• How are marketing campaigns similar to political campaigns?

Listen here:  Rand Fishkin on growing Moz from $0 to $30MM: Lessons, Mistakes, and Painfully Honest Insights

Note: This episode was recorded last September but is as relevant now as ever. Enjoy!