Building a $2B Brand with Gong’s Udi Ledergor
Udi Ledergor is the CMO at Gong, and is known as one of the brightest brand builders in B2B marketing today. In our chat: Building a $2B Brand with Gong’s Udi Ledergor, we talk about:
- The importance of brand
- The purpose of marketing
- How he crafts high-impact content
- The 3 channels driving the biggest impact for Gong
And much more. Note: this is a repost of an episode recorded last year--the insights are as relevant as ever.
The number one Revenue Intelligence platform for sales. Gong captures and delivers insights for every customer interaction, empowering revenue teams to make decisions based on data instead of opinions. Udi is a five-time VP of Marketing with more than 20 years of experience heading world-class marketing teams. He is also a regular contributor to Forbes and the author of the Amazon bestseller, The 50 Secrets of Trade Show Success.
In this episode…
What is the personality behind your brand? Is it human and approachable, or serious and—frankly—boring? Many B2B businesses believe that to appear credible and authoritative, they have to create exclusively education-based content. However, according to CMO of Gong, Udi Ledergor, this approach may be holding you back. So, what is the secret behind Gong’s unique billion-dollar brand? One word: “edutainment.”
In this episode, host Brendan Dell sits down with Udi Ledergor, CMO of Gong to talk about how building a brand that boosts engagement and stands out from the competition. Udi shares the common mistakes that marketers make when it comes to branding, his tips for creating a consistent voice for your website, and how to generate content that strikes a balance between entertainment and education. Stay tuned!