The Art of Customer Discovery with Karen Cooper

Karen Cooper is the Senior Manager of Product Marketing at Spectralink, specializing in helping companies create human connections. In business, Karen is known for her ability to boil complex ideas into simple narratives that touch on human emotions—and compel connection. As a technology enthusiast, she started her career as a biochemist and chemical engineer before developing into a seasoned B2B product marketer. Karen has worked in Fortune 500 companies as well as high-growth startups like Medtronic, Conga, and now Spectralink.

In this episode…

How do you lower your churn-rate? The answer lies in content marketing. 

From crafting a generalized story to a fine-tuned narrative, what you share with your customers can help them understand how your product benefits their way of life. Or, at least, that's the notion that has led Karen Cooper to thrive in her career as an expert product marketer. All stories are connected, from the delivery driver to the CEO of your organization. The gift of crafting a narrative that drives the market is what product marketing is all about. 

In this episode of The Hook, host Brendan Dell sits down to talk with Karen Cooper, Senior Manager of Global Product Marketing at Spectralink and Problem-Solver Extraordinaire! They discuss the purpose of marketing, the similarities between working as a chemist and an engineer, and the power of a good story. Karen also shares some of her favorite speakers in the marketing space and the secret to a successful campaign. Stay tuned.