Lessons Learned Reaching 500,000 Downloads: B2B Podcasting Secrets with Brandon Laws

Brandon Laws is the Senior Director of Marketing and Product at Xenium HR. He has worked with Xenium HR for the past 12 years, helping clients grow their business with mindful personal and professional strategies. He is also the host of Xenium's Transform Your Workplace Podcast, the HRO Growth Show, Talkin' Entertainment, and contributes to the podcast, It's About People.

In this episode…

What's your favorite podcast? Is it a podcast that focuses on thought leadership in your industry? Maybe one on lifestyle and self-care? Or, Is it The Hook? (Don’t worry—we’ll find a way to forgive you if it’s not.) 

Regardless of your favorite, it’s an understatement to say that podcasts are everywhere. Podcasting has taken off in the last ten years, and the industry's room for growth continues to skyrocket with specialized B2B and B2C podcasts. Case in point: Brandon Laws. He became the host of Xenium's Human Resources for Small Business, which later became the Transform Your Workplace podcast in 2012. Since then, he has had 500,000 downloads, countless expert guests, and hundreds of insightful lessons to keep his listeners entertained and informed. 

In this episode of The Hook, host Brendan Dell sits down with fellow podcaster and marketer, Brandon Laws. They discuss podcasting in the B2B space, the purpose of marketing, and the lessons they’ve learned over the past 12 years. Brandon also highlights some of the challenges he faced earlier in his career and tips and tricks he shares with novices about podcasting and marketing. Stay tuned.