How to Build an Unignorable Relationship Marketing Program with Britton Clark

Britton Clark is the Vice President of Channel Partnerships at Gravy. Gravy helps companies increase their retention rate by building strategic relationships. Britton has worked in marketing for more than ten years while cultivating his love for storytelling, unignorable content, and building relationships with clients. Before working at Gravy, he worked with Deputy, Red Bull, and many more.

In this episode…

What is the purpose of marketing? Is it to drive revenue for the company? Or maybe the point is to establish an unshakeable brand? No matter who you ask, their answer will be different each time, because no two people approach marketing the same way. 

According to Britton Clark, VP of Channel Partnership at Gravy, marketing aims to add value and build relationships. Because of this, his secret sauce has two ingredients: connecting with clients and customers on a relational level and building upwards. 

In this week's episode of The Hook, host Brendan Dell sits down with Vice President of Channel Partnerships at Gravy, Britton Clark. They discuss the purpose of marketing, how relationships build revenue, and the strategies for building a referral program that keeps clients and customers engaged and happy. Britton also shares why focusing on adding value is more important than selling a product.