How to build an unignorable B2B brand with Vonage VP Tom Furr

Tom Furr is the VP of Branding at Vonage, one of the largest cloud-based communication providers. Vonage has built a celebrated brand that’s kept a consistent focus on communicating with their clients and answering the "why" marketing factor. Tom has over ten years of marketing and continues to help brands build a better relationship with their consumers and find the balance between brand and demand.

In this episode…

What makes a brand stand out from the others? Is it bombarding potential clients with ads? Or a clever catchphrase that stands the test of time? Maybe, instead, it’s their ability to innovate?

According to Tom Furr, VP of Branding at Vonage, it's none of the above.

Tom Furr sits down with Brendan Dell on this episode of The Hook to discuss the power of a well-developed brand. For Tom, the VP of Branding at Vonage, remarkable marketing happens when we have a strategy in place, focus on long-term retention over the short-term, and rely on experts' knowledge rather than gimmick marketing. His advice to his 21-year-old self is something we can all use: cultivate what you are good at and the rest will follow.