Growing Flutter from 0 to 2M Users with Google Exec & Entrepreneur Martin Aguinis

Martin Aguinis is the CEO and Co-Founder of AccessBell. AccessBell is a video conferencing platform focused on changing the future of video communication for students and professionals alike. Martin has worked with YouTube on VR, Google on Flutter, and several other projects including GreekRide, EventList, and more. His dedication to understanding the user and the product has named him one of Forbes 30 under 30: Marketing and Advertising.

In this episode…

Building a great app starts with more than a few lines of coding—it takes constant feedback and understanding of the user. What most marketers miss in their conquest to dominate an industry is the ability to connect with their desired user. Enter Martin Aguinis.

While at Google, Martin led Flutter from 0 to 2 million users through his marketing efforts. Martin is also the CEO and Co-Founder of AccessBell, an application that allows users to connect through video conferencing and a simple AI. 

In this episode of The Hook, host Brendan Dell sits down with the CEO of AccessBell, Martin Aguinis. They discuss what makes a lollipop moment, how feedback can change our marketing approach, and the lessons Martin learned as the Global Marketing Lead at Flutter for Google. Martin also shares why he thinks the “not sexy” parts of copy are important and how "pay per click" is still a logical marketing format.