From $0 to $30MM: Lessons, Mistakes, and Painfully Honest Insights from Rand Fishkin

Rand Fishkin is the Co-Founder and CEO of SparkToro, a software company that puts audience intelligence at every marketer's fingertips. Before this, Rand was the CEO of Moz, an SEO software business and inbound marketing community that he co-founded in 2004. He is also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World, as well as a frequent keynote speaker on marketing and entrepreneurship topics around the world.

In this episode…

Is SEO still as powerful for growing a business as it was 15, 10, or even five years ago? According to Rand Fishkin, the Co-Founder and former CEO of Moz, the answer is no. When Rand left Moz to start SparkToro, he took with him the valuable insights and lessons he learned from years in the marketing industry. But to get ahead of his competition, Rand also had to adapt to a changing industry and find his own process. So what modern tactics did he take advantage of to successfully market his brand? 

Join host Brendan Dell in this episode of The Hook as he interviews Rand Fishkin, the Co-Founder and CEO of SparkToro, about the best ways to effectively market your brand in 2020. Tune in to hear Rand’s thoughts on omni-channel marketing, blitzscaling, and episodic content, and discover the common marketing and startup myths that simply aren’t true. Keep listening!