The Art of B2B Storytelling with Burt Rosen

Burt Rosen is the Chief Revenue Officer at Empowered Education and a veteran CMO with over 20 years of direct marketing experience at companies like HealthSparq, Starwood Hotels & Resorts, NextHealth Technologies, and Knowledge Universe. Burt is not your cookie-cutter CMO; he is a passionate storyteller who believes in the emotional bond between a brand and a customer while driving results and experiences. He has rebranded bathrooms, sponsored events, launched online storytelling conferences, sent videos through the mail, and elevated the drastically increasing enrollment of education companies in the process.

In this episode…

Innovation for innovation's sake is always risky. The purpose of innovative marketing is to leave a lasting impression that can alter your brand's course. According to Burt Rosen, Chief Revenue Officer of Empowered Education, digging into the problem and understanding the story behind the brand can be a formative step in the right direction. 

Marketing isn't about who yells the loudest: it's about answering the right question for your customer at the right time. In this week's episode of The Hook, host Brendan Dell sits down to talk with Burt Rosen, Chief Revenue Officer at Empowered Education. They discuss great marketing campaigns, the power of storytelling, and the importance of transparency between marketing agencies and their clients. Burt also delves into what drives his creativity and desire to explore various angles in a campaign.