VP of Marketing JoAnn Martin Shares B2B Storytelling Secrets

JoAnn Martin is the Vice President of Marketing for Searchspring, a company dedicated to helping sellers place their product in front of the right buyer at the right time. She has always had a passion for telling stories and creating opportunities for others to connect to their goal, which naturally led her to marketing. 

JoAnn has accumulated over ten years worth of skills in community building, helping SaaS companies define their marketing strategy, and establishing personal connections with clients and customers alike. She’s also held leadership roles at various emerging and growth-stage SaaS companies, most recently being Hanzo and Provenir.

In this episode…

Marketing should be personal; it should tell stories that connect deeply with your customers and clients. In turn, these stories have the power to change lives, educate others, and open new channels of revenue. Yet, not every campaign or story will resonate with your target audience. Sometimes campaigns do fail to hit their target. JoAnn Martin, VP of Marketing at Searchspring, shares the power storytelling has in marketing to not only increase profit but to build trust and community with clients and customers. 

You can find the perfect hook for the stories we tell on this week's episode of The Hook. Host Brendan Dell talks with JoAnn Martin, VP of Marketing at Searchspring, about the human element in marketing. JoAnn recalls stumbling into marketing and combining her love for storytelling with her desire for inspiring and educating her clients. She touches on how often we forget the humans on the other side of marketing campaigns and the importance of celebrating the small wins we have as marketers.