Transforming Complexity into Simplicity with Messaging Consultant Mark Bayer

Mark Bayer is the President of Bayer Strategic Consulting. He is also a keynote speaker and an expert in government relations, having serving as Chief of Staff from 2011 to 2015 in the U.S. Senate, and an advocate for scientists, engineers, and technical organizations which want to communicate their technical scientific policies using plain English. Mark has helped countless professionals reach their goals of building relationships with key shareholders in Congress and the business world.

In this episode…

What messages are you trying to convey to your audience and how do you connect to their perception of reality? What narrative are you taking advantage of to build a relationship with new clients to create an opportunity that adds value to the things that they identify as essential? Mark Bayer, previous Chief of Staff to a U.S. Senator and President of Bayer Strategic Consulting, helps clients to create relatable and straightforward marketing content to appeal to the general public with accurate facts and data.

In this week's episode of The Hook, Brendan Dell interviews Mark Bayer of Bayer Strategic Consulting about the importance of accurate communication and its ability to change lives. They discuss the value of using your narrative to build connections and clarify the client's vision, the role of emotions and logic in communications, and the need for messaging to be simple, relatable, and memorable. Stay tuned.