Expedia Exec Troy O'Bryan 3 Steps to Managing Through Change

Troy O'Bryan is a multi-talented Senior Director of Global Growth Marketing - Lodging Services Partner at Expedia Group, and he has spent the last 20 years learning the ins and outs of the marketing industry. Troy was the co-founder and VP of strategic growth of Response Capture Inc. before they were acquired by Bonfire Marketing Company in 2017, which now serves as a shareholder of the company. He specializes in strategic growth, marketing, and encouraging his team to play big and win big.

In this episode…

When a crisis hits, how do you pivot your marketing campaign to be empathic to your customers’ lives? How can it add value to their current situation? It is a delicate balance between pushing past your comfort zone while being relatable with your client and continuing to create streams of revenue when the world has partially shut down. Senior Director of Global Growth Marketing of Expedia Group, Troy O'Bryan, talks about his three-step plan that has helped Expedia Group to pivot their marketing approach. 

In this week's episode of The Hook, Brendan Dell talks with his longtime friend and fellow strategic and growth marketer, Troy O'Bryan, Senior Director of Global Growth Marketing of Expedia Group. They discuss how leaders in the business world have handled the shutdown and the lessons we can learn from their successes and failures. Troy touches on the need for re-establishing relationships with consumers and clients while adding value to their lives post-crisis. Stay tuned.