How Vonage CMO Rishi Dave Built His Career & Leads Through Change

Rishi Dave is the Chief Marketing Officer at Vonage, where he is responsible for market branding, demand generation, media planning, and creative and relevant content. Rishi has been recognized for his talent to innovate and optimize sales with a focus on digital data analytics, thought leadership, and marketing technology. He has written and appeared in global media, including, Business to Community, VentureBeat, Forbes PC Magazine, Mar Tech Series, and CMO.com. Rishi is disrupting the marketing status quo with his innovative ideas on marketing, and he has received the Cojones Ace Award by nFusion for being bold and Top Digital Marketer by B2B Magazine along with many more for the incredible results he continues to provide.

In this episode…

How do you measure the growth of your brand? How do you leverage the data you have collected to gain customers and build a team that can pivot to tell a great story? Marketing is evolving to become a more story-orientated playground where clients and customers connect with the emotional appeal of the data given rather than a more logical focused strategy. Rishi Dave, the Chief Marketing Officer of Vonage, continues to innovate the marketing industry with digital data analytics, technology marketing and thought leadership with a story-oriented delivery. 

In this week's episode, host Brendan Dell sits down to talk with Rishi Dave, Chief Marketing Officer at Vonage, as they discuss how to use data to connect to customers and build a marketing team based on open communication and utilizing the market research. Rishi talks about the importance of building a brand that can shift when needed and sharing data between groups in your company. He touches on the use of content creation and stock imagery to drive your story forward. Stay Tuned