How Cvent Drove 30,000 Leads and 8 Figures in Pipeline with Evergreen Content

Brendan Dell is the author of The 12 Immutable Law of High-Impact Messaging, the founder of The Daily Creative, the president of Spark, a non-profit organization dedicated to advancing gender equality. He is also the President of Brendan Dell, an organization that partners with sales and marketing leaders to tell high-impact stories. Brendan has helped hundreds of companies over the last few years to grow and see the change in their investment in direct marketing through messaging. He founded The Daily Creative to inspire freelancers with the tools and resources they need to level up.

In this episode…

How do you connect with your users on a personal level and use that relationship to create leads? What lesson do you take for analyzing your pipeline and learning about the interests of your customers? While not all the data we gain from doing market research is immediately applicable, it can help us in the long-term goal of building a user base that is personable and leads to more market conversions. Brendan Dell, president of Spark, is focused on helping others identify how to utilize their unique story to drive their content and marketing tactics further. He believes in using market research to change engagement to action. 

Join Brendan Dell in this episode of The Hook, A Marketing Podcast where he gets interviewed by John Corcoran of Rise25 about the importance of gauging where your campaign has impact and the best ways to solve pain-points. He also shares his expert insights on how to use the data from marketing campaigns, leverage personal narratives into your messaging, and find out why impact is more valuable than frequency when reaching out to people. Stay tuned.