How CMO Crystal McFerran Builds Agility into Her Team

Crystal McFerran is the Chief Marketing Officer of The 20, a results-oriented business development group for the IT Industry focused on ultimate scalability and aggressive growth for Managed Service Providers. She has been a recognized marketing leader with over 18 years of experience with her skills in brand marketing, demand generation, channel development, and public relations initiatives. She spearheads the movement at The 20 as they shift to an insight-driven organizational culture. Crystal previously took on senior marketing roles in Velo IT Group, Roland Technology Group, and Cytracom Communications among others.

In this episode…

Creating a team that continually grows is a testament to how an insight-driven organizational culture works. And creating your brand story using a narrative that employees can not only relate to but can easily relay to others is crucial to your communications strategy in a rapidly changing and overly competitive industry. Crystal McFerran says that what they do in her company is to meld emotions with logic in their communications strategy and they employ the 80/20 rule in creating a unique story that resonates with their target audience.

Join Brendan Dell in this week’s episode of The Hook, A Marketing Podcast as he talks with Crystal McFerran, Chief Marketing Officer of The 20 where they discuss how to cultivate a team that stays driven even in times of uncertainty, the best strategies in making your brand memorable, what the 80/20 rule means,  and how emotional marketing can work wonders in building up a brand. Stay tuned