Messaging Deep Dive: The Law of Empathy

Brendan Dell is the author of The 12 Immutable Law of High-Impact Messaging, the founder of The Daily Creative, the president of Spark, a non-profit organization dedicated to advancing gender equality and the President of Brendan Dell, an organization that partners with sales and marketing leaders to tell high-impact stories. Brendan has helped hundreds of companies over the last few years to grow and see the change in their investment in direct marketing through messaging. He founded The Daily Creative to inspire freelancers with the tools and resources they need to level up.

In this episode…

Leading with empathy has never been the most controversial approach to business, but it has allowed hundreds of businesses higher conversion rates than previously seen in their other marketing campaigns. The idea of connecting with the market on an emotional level provides new opportunities to serve your clientele better and with more dedication to their overall well-being and growth. Brendan Dell, the author of The 12 Immutable Law of High-Impact Messaging, hopes to use the 12 laws he has expounded on high-impact messaging to help businesses foster a better relationship in their industry. 

In this week's episode of The Hook, A Marketing Podcast, host Brendan Dell, author of The 12 Immutable Law of High-Impact Messaging, is interviewed by John Corcoran of Rise25. Brendan explains the law of empathy and how it creates a new way of marketing. He dives into common mistakes we often make with marketing campaigns and how to communicate on a level of universal understanding.