
All Episodes
Episodes
How to demonstrate EXTREME value with TOPO VP Kristina McMillan
Kristina McMillan is the Vice President of Research for TOPO, an analyst firm that helps sales and marketing organizations achieve scalable revenue growth. They collect data from the world's fastest-growing companies...
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The Art of B2B Storytelling with Burt Rosen
Burt Rosen is the Chief Revenue Officer at Empowered Education and a veteran CMO with over 20 years of direct marketing experience at companies like HealthSparq, Starwood Hotels & Resorts, NextHealth Technologies,...
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Strategy = Differentiation. Rebecca Sadwick on How to Build a Hyper-Growth Marketing Plan
Rebecca Sadwick is the founder of Strategica Partners, an award-winning go-to-market strategy consulting firm that helps forward-thinking companies launch innovative products. Rebecca has gained recognition for her...
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Marketing VP Maya Grossman on How to Be INVALUABLE
Maya Grossman is a Strategic Marketing Advisor, Product Marketing, and Brand Strategist as well as the author of a soon-to-be-released book, Invaluable. Maya has held executive and strategist roles in companies like...
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VP of Marketing JoAnn Martin Shares B2B Storytelling Secrets
JoAnn Martin is the Vice President of Marketing for Searchspring, a company dedicated to helping sellers place their product in front of the right buyer at the right time. She has always had a passion for telling...
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Elissa Fink on Growing from $5M to $1B, Her Journey as Tableau CMO
Elissa Fink, the former Chief Marketing Officer at Tableau Software, is now a CMO Advisor to several companies including, Outreach, Exasol, and Intellimize. She also serves on the Board of Directors for Pantheon...
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Transforming Complexity into Simplicity with Messaging Consultant Mark Bayer
Mark Bayer is the President of Bayer Strategic Consulting. He is also a keynote speaker and an expert in government relations, having serving as Chief of Staff from 2011 to 2015 in the U.S. Senate, and an advocate for...
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Expedia Exec Troy O'Bryan 3 Steps to Managing Through Change
Troy O'Bryan is a multi-talented Senior Director of Global Growth Marketing - Lodging Services Partner at Expedia Group, and he has spent the last 20 years learning the ins and outs of the marketing industry. Troy was...
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Selling in a Crisis
Brendan Dell is the author of The 12 Immutable Law of High-Impact Messaging, the founder of The Daily Creative, the president of Spark, a non-profit organization dedicated to advancing gender equality. He is also the...
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How Cvent Drove 30,000 Leads and 8 Figures in Pipeline with Evergreen Content
Brendan Dell is the author of The 12 Immutable Law of High-Impact Messaging, the founder of The Daily Creative, the president of Spark, a non-profit organization dedicated to advancing gender equality. He is also the...
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How CMO Crystal McFerran Builds Agility into Her Team
Crystal McFerran is the Chief Marketing Officer of The 20, a results-oriented business development group for the IT Industry focused on ultimate scalability and aggressive growth for Managed Service Providers. She has...
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How CMO Sarah Stansberry Messages in a Crisis
Sarah Stansberry is the Chief Marketing Officer of DTN, where she uses her expert knowledge of implementing demand generation solutions, leveraging digital resources, and driving market initiatives to help consumers...
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